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In the landscaping industry, most owners are focused on the day-to-day: keeping crews productive, finding leads, satisfying clients, and growing revenue. But when the time comes to sell, or even when preparing for growth, owners quickly discover that the decisions that drive true business value are different from the decisions that drive short-term output. As accountants who have supported owners through acquisitions, exits, and growth, we’ve seen firsthand what buyers actual

Who We Are Our three partners bring expertise in accounting, business strategy, and technology, all united by a mission to help small businesses thrive. After experience working at large firms and hands-on with small businesses, we saw a common issue: most accountants focus only on tax season and don’t provide year-round guidance. We founded Insight CPA to change that—offering ongoing, practical advice that helps owners make better decisions and grow stronger businesses. We a