Meet Insight CPA: Florida's Home Services Accountants

Who We Are

Our three partners bring expertise in accounting, business strategy, and technology, all united by a mission to help small businesses thrive. After experience working at large firms and hands-on with small businesses, we saw a common issue: most accountants focus only on tax season and don’t provide year-round guidance. We founded Insight CPA to change that—offering ongoing, practical advice that helps owners make better decisions and grow stronger businesses. We also chose to focus specifically on the Home Services industry so we could gain a deeper understanding of the unique challenges and needs of these businesses, allowing us to be better, more informed partners to our clients.

Why We Started Insight CPA

Traditional small business accounting is often reactive and transactional, with accountants too busy during tax season to truly understand their clients’ needs. We noticed business owners often only heard from their accountant at tax time, missing out on proactive planning and meaningful advice. We knew there had to be a better way. That’s why we founded Insight CPA—not just to prepare tax returns, but to become genuine financial partners for our clients. We take the time to learn your business, your goals, and your challenges.

Our mission is to provide timely, accurate financial information and proactive guidance, so you can make smarter decisions and grow with confidence.

How We’re Different

• We provide year-round partnership, not just tax season support. We cover everything you need: detail-oriented bookkeeping, monthly financials, software integration support, tax planning & strategy.

• We are accessible: when you call, we answer.

• We focus on helping you plan for the future, not just reporting the past.

• We have fewer clients per partner, giving us the capacity to really understand your business and provide proactive advice.

• We specialize in the Home Services industry, so we understand your industry, your software, and your challenges.

• We blend big-firm expertise with the personal attention of a boutique team.

• We know how to grow businesses. We are experienced, passionate, and treat your business like our own.

Why This Matters

Accurate, timely financials aren’t just about compliance—they’re the foundation for succeeding in business. Without a clear picture of your numbers, it’s impossible to know how you're doing or make strategic decisions with confidence. Our goal is to help you “keep score” so you can focus on what you do best: running and growing your business.

What’s Next

This blog will be your resource for accounting, tax, and business strategy insights. Whether you’re a client or just exploring, follow along and join the conversation.

Thank you for visiting and welcome to the Insight CPA community!

The Insight CPA Team, Florida's Home Services Accountants

(Jacob, Collin, & Priyanka)